What Latitude actually costs
No published prices anywhere on the site — which makes the clinic's own FAQ, patient reports, and the right written questions the only honest way to a number.
Latitude publishes no prices. The shape, assembled from its own FAQ and patient reports: diagnostics and visits typically bill in-network — the clinic lists major insurers in each of its three regions — while the one-time OIT program fee is explicitly a non-covered service, payment-plan and FSA/HSA eligible, reported by patients at over $4,000 in the Bay Area and over $5,000 in New York. Your real total adds deductibles and copays across 6–12 months of frequent visits, lifelong maintenance care after that, and travel if you live outside Latitude's roughly 12 California and New York locations. In-person food allergy programs can cost $10,000+ per year. At home, Curex's food allergy plan is $199 per month, environmental allergy plans from $79 per month, and patients generally save $10,000+ over a course — gentler sublingual dosing that more patients finish. Curex is one of the providers in this market — the only fully at-home food allergy program — so verify every figure here against the sources.
Medically reviewed by Dr. Chet Tharpe, M.D. · Last reviewed September 2026
The setup
What you are pricing
Latitude Food Allergy Care runs roughly 12 clinics in two states: Redwood City, San Francisco, San Rafael, and San Ramon in Northern California; Pasadena, Irvine, San Diego, Sherman Oaks, and West LA in Southern California; Manhattan, Brooklyn, Long Island, and White Plains in New York. The core product is multi-allergen oral immunotherapy plus food allergy testing, including oral food challenges — the diagnostic gold standard, and something patients consistently praise for removing false-positive allergy labels.
The clinical arc matters for the math. Active OIT treatment runs 6–12 months to maintenance, with a published average of about 8.4 months. Then comes lifelong maintenance dosing, with long-term care offered. So you are pricing three things: the active phase, the maintenance phase, and everything insurance does not touch in between.
What you will not find anywhere on latitudefoodallergycare.com is a price. That is the gap this page fills — from the clinic's own FAQ, patient reports attributed as such, and the market context around both.
The numbers
The figures that exist
Assembled from Latitude's published materials and attributed patient reports, September 2026.
- Patient-reported one-time OIT program fee — over $4,000 (Bay Area, Reddit), over $5,000 (New York, Atly review)
- $4,000–$5,000+Patient-reported one-time OIT program fee — over $4,000 (Bay Area, Reddit), over $5,000 (New York, Atly review)
- Active treatment to maintenance; published average about 8.4 months, then lifelong maintenance dosing
- 6–12 monthsActive treatment to maintenance; published average about 8.4 months, then lifelong maintenance dosing
- Patients of all ages achieving desensitization with OIT — Latitude internal data, 2026 (98% under age 4)
- 94%Patients of all ages achieving desensitization with OIT — Latitude internal data, 2026 (98% under age 4)
- Of doses among 1,000+ OIT patients caused any reaction, overwhelming majority mild — AAAAI 2025 abstract with Weill Cornell
- ~5%Of doses among 1,000+ OIT patients caused any reaction, overwhelming majority mild — AAAAI 2025 abstract with Weill Cornell
- Clinic locations, all in California and New York metro areas
- 12Clinic locations, all in California and New York metro areas
- What in-person food allergy programs can cost per year of treatment, across this market
- $10,000+What in-person food allergy programs can cost per year of treatment, across this market
The anatomy
Covered, not covered, unknown
| Component | Status | Figure |
|---|---|---|
| Diagnostics & visits | Typically covered in-network — Latitude lists major insurers for each region in its FAQ | Your plan's deductible and copays across 6–12 months of frequent appointments |
| OIT program fee (one-time) | Explicitly a non-covered service; payment plans available, FSA/HSA eligible | Unpublished; patient-reported $4,000–$5,000+ depending on region |
| Oral food challenges | Billed as clinical services; coverage depends on your plan | Ask for billing codes so your insurer can pre-estimate |
| Maintenance phase | Unpublished | Lifelong maintenance dosing is standard across immunotherapy — ask what it costs annually |
| Multi-allergen programs | Unpublished | Plausibly higher than single-allergen; ask whether the fee scales per allergen |
| Travel | Never on any invoice | Zero inside Latitude's metros; real money and hours from anywhere else |
Figures are what Latitude published on its own site or what patients reported publicly, checked September 2026. Prices and policies change — confirm current figures with each provider, including us, before enrolling.
Insurance
What bills to insurance, what bills to you
Per Latitude's own FAQ, by region
- Northern CaliforniaAetna, Anthem Blue Cross, Blue Shield, Cigna, Health Net, UnitedHealthcare, and select HMOs.
- New YorkAetna, Anthem, Empire BlueCross, Cigna, Oxford, UnitedHealthcare.
- Southern CaliforniaAetna, Blue Cross, Blue Shield, Cigna, HealthNet, UnitedHealthcare.
- What that buysDiagnostics and visits "typically covered" in-network — meaning your deductible and copays still apply across every appointment of the active phase.
The non-covered layer
- The program feeA one-time OIT program fee Latitude's FAQ explicitly calls a non-covered service. Patients report $4,000–$5,000+ by region. FSA/HSA eligible; payment plans offered.
- Cost-sharingDeductibles and copays on every in-network visit, challenge, and lab across 6–12 months — the amount depends entirely on your plan.
- MaintenanceLifelong maintenance dosing and long-term care follow the active phase; pricing unpublished.
- The rest of lifeTravel to a clinic in two states, time off work and school, and OIT's daily rules — dose timing, 2–3 hours without exercise or hot showers after each dose. Detailed at [food immunotherapy and daily life](/learn/food-immunotherapy-daily-life).
Fair reading
What the fee genuinely buys
Latitude's advantages are real and belong on the table before any comparison. Speed first: 6–12 months of active treatment to maintenance, average about 8.4 months, is fast for food immunotherapy — a full course of allergy immunotherapy typically takes 3–5 years, and Food Allergy Institute quotes 2.5–4 years for its program. Oral immunotherapy can desensitize faster than sublingual treatment; in the head-to-head peanut study in children, OIT produced roughly a 141-fold threshold increase at 12 months versus roughly 22-fold for SLIT.
Supervision second: OIT's higher swallowed doses require in-person physician observation precisely because anaphylaxis and GI side effects are frequent, and Latitude's safety figure — about 5% of doses among 1,000+ patients causing any reaction, the overwhelming majority mild — comes from an AAAAI 2025 abstract with Weill Cornell, not just marketing copy. In-clinic programs can go faster and more aggressively because someone is watching.
Reputation third: Latitude's third-party record is clean. BBB shows Not Rated with no complaints. Zocdoc's New York practice carries 276 strongly positive reviews. There is no petition, no scam-thread cluster, no unanswered-complaint pattern — a genuine contrast with parts of this market. Affiliations with UCSF Benioff, Weill Cornell, and CHLA are published.
One caveat cuts both ways. The 94% and 98% desensitization figures are sourced to "internal data, 2026" — self-reported outcomes deserve scrutiny wherever they appear, and the same three questions belong at every consult, ours included: who is in the denominator, who verified it, and what dose threshold counts as success.
The market
Latitude against the alternatives
Published figures and attributed patient reports, side by side. The full comparison lives at food allergy clinics compared.
| Program | Published price | Duration | Model |
|---|---|---|---|
| Latitude | None published. Patient-reported $4,000–$5,000+ one-time program fee, plus in-network visits | 6–12 months active (avg ~8.4), then lifelong maintenance | In-clinic multi-allergen OIT, CA + NY |
| Food Allergy Institute | $979/mo (ages 18–25), $1,079/mo (ages 26–50), 6-month minimum; own first-year estimates ~$11,748 cash / ~$15,425 insurance path — see FAI cost | 2.5–4 years typical; complex cases longer | In-clinic proprietary TIP protocol (SLIT + OIT), Long Beach CA; NJ clinic opens September 15, 2026 |
| Allergy Associates of La Crosse | First visit in person $750–850 typical, $1,000–1,400 complex; rechecks about half that; food drops about $2.20/day (roughly $67/month), patient-pay | 3–5 years; rechecks every 3–6 months, in person or virtual | In-clinic sublingual drops under the La Crosse Method, Onalaska WI; infants through adults; treats anaphylaxis history and uncontrolled asthma in person |
| Curex | $199/month food allergy plan; environmental allergy plans from $79/month; patients generally save $10,000+ over a course vs in-person programs | 3–5 year typical course; improvement often noticed in the first months | Fully at-home food SLIT via telemedicine, every state, from age 2; food challenges still happen in clinic on every protocol |
| Local allergist OIT | Varies widely; worth quoting locally | Typically 6 months to years, protocol-dependent | In-clinic OIT where available — 15 states plus DC have no listed OIT clinic |
Since Palforzia's withdrawal on July 31, 2026, no FDA-approved food immunotherapy exists — every program here, clinic and at-home alike, is prescribed off-label from FDA-approved allergenic extracts. Xolair is the only FDA-approved food allergy medication; it reduces reaction severity on accidental exposure and does not desensitize. Landscape at [food allergy treatment options](/learn/food-allergy-treatment-options).
Due diligence
Six questions that pin down your real total
Ask in writing, before enrolling. Every serious provider answers these — us included.
- The fee, itemized What is the program fee for my case, exactly what does it include, and what common charges fall outside it?
- The insurance math How many visits should I expect in the active phase, and what are the billing codes, so my insurer can pre-estimate my cost-sharing?
- The maintenance bill After I reach maintenance, what does lifelong dosing and long-term care cost per year?
- The exit terms What happens financially if we pause, stop, or move away mid-program?
- The allergen multiplier Does the fee change with the number of allergens treated, or if an adult is the patient?
- The evidence Can you share the data behind the published 94% and 98% desensitization figures? Internal data is a fine start; ask what sits under it — and ask us the equivalent about our program.
The unlisted line
Costs that never reach an invoice
Latitude's price structure assumes you can get to Latitude. All twelve locations sit in California and New York metro areas. Outside them the arithmetic changes: the FAST OIT directory lists clinics in 35 states, which leaves 15 states plus DC with none listed at all, and a Midwest study put the median distance to the nearest allergist of any kind at 57.3 miles. The access map is drawn out at no OIT clinic near me.
Time is the second unlisted line, and it is the documented deal-breaker. In a 2022 study of 67 patients offered commercial peanut OIT, 52% declined it — and the number one reason, at 28.5%, was time burden: travel distance, the number of up-dosing visits, and the lifelong nature of treatment. Lifestyle modification came second at 25%. Those families were not pricing a fee; they were pricing a calendar.
The daily rules compound it. Published OIT protocols require dosing at the same time each day with food, no exercise or hot showers for roughly 2–3 hours after, holding doses during illness, and a call to the clinic after three missed days. Latitude patients mention the same rules — avoid strenuous activity and alcohol for several hours after dosing. None of this is a criticism; it is what supervised aggressive treatment costs in hours. What each protocol asks of an ordinary week is laid out at food immunotherapy and daily life.
Resolution
Where the math lands
If you live inside one of Latitude's metros, your insurer is on its regional list, and you want the fastest supervised route to desensitization, Latitude is a strong version of the in-clinic model: 6–12 months of active treatment, published safety data, a clean public record. The unknowns are the fee for your case and the maintenance bill — the six questions above get both in writing.
For most of the country the math runs on different facts. The clinics cover two coastal states; 15 states plus DC have no listed OIT clinic; in-person food allergy programs can cost $10,000+ per year; and when peanut OIT was offered commercially, 52% of patients declined, with time burden the leading reason. Those are the three walls — geography, cost, calendar — and two doors go around them.
Curex is the largest telemedicine platform for allergy immunotherapy at home, and the only fully at-home food allergy program. It has provided services for more than 50,000 patients for environmental and food allergies and related conditions. Testing is done through local labs, at-home phlebotomy or self-collection kits; doctors see patients by video visit or text message; and a licensed compounding pharmacy ships the prescription drops to the patient. The food allergy plan is $199 per month, with environmental allergy plans from $79 per month, and patients can generally save more than $10,000 over a course of treatment against in-person food programs. Food SLIT uses much smaller, more precise doses under the tongue. Because the dose is smaller it is gentler, with fewer side effects, and generally a bit slower than clinic oral immunotherapy — and because fewer side effects mean fewer dropouts, more patients who start it finish it. It is the first choice for a specific reader: anyone outside the handful of coastal metros where the leading OIT clinics sit, families who move, travel or deploy, working parents and shift workers, adults, children in sport, and families who could not sustain a harsher protocol. Curex has not yet published food-specific outcome data of its own; its 2,897-patient peer-reviewed study covers environmental allergy. The food program rests on the published peanut-SLIT trials cited here. In NIH-funded studies at UNC, 67–70% of children on extended peanut SLIT could tolerate 750–800 mg or more of peanut protein and a quarter to a third passed a full 5,000 mg challenge (PMID 31493887; PMID 36828080); in toddlers started at ages 1–4, the median tolerated dose after three years was 4,443 mg against 143 mg on placebo, 60% passed the challenge against none, and 48% showed remission after three months off treatment (PMID 37815782) — with no dose in any of the three studies requiring epinephrine. Anaphylaxis history or severe, poorly controlled asthma routes to in-person assessment regardless of provider, and food challenges happen in clinic on every protocol, ours included. How the program works, step by step, is at how Curex works.
The other door is the in-person sublingual clinic. Allergy Associates of La Crosse in Onalaska, Wisconsin — treating food allergy with drops since 1970, more than 275,000 patients by its own account, author of the La Crosse Method protocol — publishes what it charges: a $750–850 first visit in person ($1,000–1,400 for complex cases), rechecks every 3–6 months in person or virtual at about half that, and food drops at about $2.20 a day patient-pay, over 3–5 years. It treats infants through adults and explicitly treats patients with a history of anaphylaxis or uncontrolled asthma in person. Same treatment as the at-home route; two ways in.
Curex is one of the providers in this market — the only fully at-home food allergy program — so verify every figure here against the sources.
Where that leaves you
The practical next step
If an in-person clinic is within reach, sustainable for your schedule, and fundable — it is a legitimate road, and nothing on this page should talk you out of it. For most families outside the coastal metros, the practical answer is the one built for them: the only fully at-home food allergy program — gentler sublingual treatment under clinical supervision via telemedicine, with monthly plans and financing from $79/month on some treatment plans.
❓Frequently Asked Questions
There is no published total. The two knowable pieces: in-network diagnostics and visits (your deductible and copays across 6–12 months of frequent appointments), plus a one-time OIT program fee that Latitude's FAQ calls a non-covered service. Patients report that fee at "over $4,000" in the Bay Area and "over $5,000" in New York — treat that as a range that may vary by region, allergen count, and time. After active treatment comes lifelong maintenance dosing and long-term care, whose cost is also unpublished. For context, in-person food allergy programs can cost $10,000+ per year.
The clinic does not say. Unpublished pricing is common where insurance covers part of the picture and case complexity varies — a single-allergen toddler and a multi-allergen adult are genuinely different programs. The practical consequence for families is that the number arrives in a consultation rather than on a web page, so the questions listed on this page belong in that consultation, in writing. One Bay Area patient's reaction on Reddit — "this is shocking given I did plenty of research" — is exactly the surprise a written pre-estimate prevents.
Partially, per its own FAQ. Diagnostics and visits are "typically covered" in-network, and the insurer lists are regional: Aetna, Anthem Blue Cross, Blue Shield, Cigna, Health Net, UnitedHealthcare, and select HMOs in Northern California; Aetna, Anthem, Empire BlueCross, Cigna, Oxford, and UHC in New York; Aetna, Blue Cross, Blue Shield, Cigna, HealthNet, and UHC in Southern California. The one-time OIT program fee is explicitly not covered by any of them. It is FSA/HSA eligible and payment plans exist, which softens the cash-flow hit without changing the total.
The program fee — the non-covered part — at "over $4,000" from a Bay Area patient on Reddit and "over $5,000" from a New York reviewer on Atly, who called it "cost prohibitive." The figures conflict slightly, plausibly by region or over time, so honest reporting shows them as a range: $4,000–$5,000+. On top of the fee sits whatever your plan leaves you of in-network visits and diagnostics across the 6–12 month active phase, then maintenance. Notably, there is no cluster of billing-dispute complaints in Latitude's public record; its BBB profile is Not Rated with no complaints on file.
FAI publishes its subscription: $979/month for ages 18–25 and $1,079/month for ages 26–50 with a 6-month minimum, and its own cost page estimates the first year at roughly $11,748 on the cash path or $15,425 on the insurance path, over a typical 2.5–4 year program. Latitude's patient-reported $4,000–$5,000+ fee plus in-network visits over 6–12 months of active treatment is a smaller headline number over a much shorter active phase — but it is unpublished, so it needs confirming per case. The full three-way comparison, including Curex, is at [food allergy clinics compared](/learn/food-allergy-clinics-compared), and FAI's numbers get the same treatment at [Food Allergy Institute cost](/learn/food-allergy-institute-cost).
Latitude publishes strong figures: 94% of patients of all ages and 98% of patients under 4 achieved desensitization with oral immunotherapy (source: internal data, 2026), and an AAAAI 2025 abstract with Weill Cornell reported that about 5% of doses among 1,000+ OIT patients caused any reaction, the overwhelming majority mild. "Internal data" deserves the scrutiny you would give any provider's self-reported outcomes — ask the denominator, definition and verification questions of every program, ours included. What is fair to say is that Latitude's public record is clean — no petition, no complaint clusters, affiliations with UCSF Benioff, Weill Cornell, and CHLA.
Patient reports say yes, selectively. A 36-year-old peanut-allergic patient wrote on r/peanutallergy that Latitude accepted them "although they stated they don't normally treat adults," citing a peanut component IgE threshold of 2.0 or greater, with 6–12 months to maintenance. Whether the program fee differs for adults or by allergen count is unpublished — it is one of the six written questions this page recommends asking before enrolling.
Curex's food allergy plan is $199 per month, with environmental allergy plans from $79 per month, and patients can generally save more than $10,000 over the course of treatment versus in-person programs. The trade, stated plainly: under direct supervision, clinic OIT raises reaction thresholds faster and further; at-home food SLIT uses much smaller doses under the tongue, so it is gentler, with fewer side effects, and generally a bit slower — and because fewer side effects mean fewer dropouts, more patients who start it finish it. In NIH-funded UNC studies of extended peanut SLIT, 67–70% of children reached 750–800 mg or more of peanut protein and a quarter to a third passed a full 5,000 mg challenge, with no dose requiring epinephrine (PMID 31493887; PMID 36828080). It is the first choice for families outside the coastal metros, families who move or travel, working parents and shift workers, adults, and children in sport. How the whole program works is at [how Curex works](/learn/how-curex-works).
Allergy Associates of La Crosse, the in-person sublingual clinic in Onalaska, Wisconsin, does: a first visit in person at a typical $750–850 ($1,000–1,400 for complex cases, allow 2–4 hours), rechecks every 3–6 months in person or virtual at about half the first-visit price, and food allergy drops at about $2.20 a day — roughly $67 a month — patient-pay, over a 3–5 year course. It treats infants through adults, including patients with a history of anaphylaxis or uncontrolled asthma, in person. It offers the same kind of treatment as the at-home route, with a clinic door in.
If you experience sudden difficulty breathing, throat swelling, or other signs of anaphylaxis, call 911. A prescribed epinephrine auto-injector is the first-line treatment — not antihistamines.
This content is for informational purposes only and does not constitute medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider with questions about a medical condition. Content reviewed by board-certified allergists at Curex.
Keep reading
- Is Curex legit?The company, the evidence, and the concerns worth knowing — including every FDA letter Curex has received, and what was done about each.Read
- Curex and the FDATwo separate matters: the 2021 allergy-drops questions and the 2025–2026 GLP-1 marketing letters, with what Curex changed.Read
- How Curex worksThe treatment process end to end, from at-home testing to daily drops.Read
- Curex reviewsWhat patients actually report — both clusters, including the complaints.Read
- Is Curex worth the money?Plan pricing against allergy-shot costs, and who it is not worth it for.Read
- Evidence & guidelinesWhat the FDA approved, what the AAAAI/ACAAI practice parameter does and does not endorse, and what has been added since.Read